Blogging for Business
What blogging isn’t. It isn’t the place for buttoned up, corporate speak (leave that for white papers and annual general reports). It isn’t the place for ripped jeans verbiage and F-bombs (except maybe if you’re a rock star). And it certainly isn’t the place for naval gazing and shameless self promo.
So, what is blogging for business? It’s strategic storytelling. Every business owner, every employee, every happy customer has a story worth sharing (many stories in fact). To be strategic, the writing must be honest and engaging while subtly showcasing your wares and services in the best possible light.
The only thing stopping most companies from blogging well is having a skilled storyteller identify what makes a good story, and knowing how to turn phrases that turn heads.
Need proof? Read on.