Hands down, the hardest thing for our clients to do is write about themselves.
Funny, isn’t it? For something seemingly so simple–the act of putting fingers to keyboard (or pen to paper)–why is it that so many struggle?
After all, not everyone can build slick WordPress websites or design dynamic logos in Adobe Illustrator. (If you want to see what we mean, click here for sample websites and click here for logos).
But surely, everyone can write!
Right?…
Well, yes.
And no.
Professional writers know how to wield words the same way others know how to wield weapons or calculus formulas or software programs.
That, plus writing about oneself is just so… so… personal. It’s like giving yourself your own annual medical examination. Top to bottom. Outside and in.
Most of us just can’t do it. We freeze like tongues to metal.
If you’re stuck, it’s okay. We’ve all been there (yes, we’re referring to both writing and tongues).
Next: Get unstuck.
